Many companies waste valuable time setting up a website based on generic templates just to "get their feet wet" but while this may sound like a good idea, your customers are not likely to be impressed. If your site looks unprofessional, so do you. Your homepage should be a valuable member of your team; a sales tool, a training tool or a customer service tool.

Dynamanx specialise in producing web sites that will make a splash without costing you a fortune. Our own criteria for successful web design is based on three concepts, that of credibility, usability and utility.

Credibility refers to how users perceive your organisation or product once they visit your site. A website's credibility increases when it shows the people behind the site or the product on offer. Users who encounter design mistakes on sites (for example dead links to missing pages, rarely updated content, links to sites that are unprofessional or advertising that is indistinguishable from content) are less likely to take these designs seriously. Your site should also be immediately recognisable for people who are familiar with your published marketing literature and branding, using the same logos and corporate colour schemes.

Usability is an indicator of quality that measures how easy user interfaces are to use, and it has five markers:

• Ease if learning: it must be easy for users to accomplish basic tasks they first time they visit your site.
• Efficiency: after familiarising themselves with the design they should be able to perform tasks quickly.
• Satisfaction: users should have a pleasant experience using the design.
• Easily memorable: users should be able to become proficient again the next time they visit.
• Errors: users should not be subjected to severe errors while using your site and should be able to recover from errors easily.

Utility refers to the design's functionality; the interface used in the web design should allow users to do what they need to. It is of little importance that a site is usable if it doesn't do what your users require.

We plan
We analyse your market sector, business, clients and competition. We identify other winning designs that share your ideals and goals and see if we can adapt or emulate them. We brainstorm ideas, devise new approaches, integrate recommendations from different disciplines and produce a mock-up of your web site that makes an impact. We believe in starting with a striking concept that grabs attention and works.

We design
We start off with a singular vision and two disciplines. A lead designer and content manager are assigned to your project, they work together throughout to make sure your message gets delivered and makes an impact.

We develop
We make sure creativity and technology come together at this stage, where the early cross-discipline planning pays off. The extensive technical experience of our team members and partners ensures dynamic, accurate development, allowing you to stay ahead of your competition.

We launch
We test and double-test everything we have created prior to deployment, because we understand that launching a site is more than just pressing the go button. We ensure the web site meets our standards and yours, and that you have the training, information and help required to keep the project going strong.